3 Reasons why your brand and business needs testimonial videos
Whether they come from your clients or employees, testimonials are a great way for future clientele or prospective team members to meet your brand and create an emotional connection before they decide to work with you. Incorporating video, arguably the most engaging and universally liked medium of communication, into your testimonial approach makes your content more captivating for your desired audience, adds additional credibility to your reviews, and provides a shareable piece of content that can boost your sales for years to come.
Marissa Cooper speaking about the importance of client and employee testimonials for brands and businesses.
Think of video testimonials as another lead generation tool - like a referral is. Referrals, or word of mouth marketing is inexpensive, highly valuable, and typically leads to higher conversions than other traditional advertising methods. Written testimonials are great , but don’t have the same power or ability to build connection that a video testimonial can offer. In the real world, we are able to gauge emotions and intent through body language and tone of voice. This can make all the difference when trying to decipher how someone feels about a certain experience. When your audience sees a subject on camera speaking about how much they enjoyed a interacting with your business,, product, or service, it elevates the review and offers greater authenticity than a simple written referral.
With so much of media being consumed through platforms like YouTube, TikTok, Instagram and other online sources, integration of video into your marketing strategy is more important than ever. Brands that lean into the video trend are rewarded as many online platforms, including Google’s search engine results ranking algorithm, are rewarding users who focus on creating engaging content (aka video) rather than overloading their pages with copy. Videos can help keep visitors on your website longer, signaling to Google that your website is worthy of the top search results.
Here are three reasons why your brand should be making testimonial videos:
It builds trust and credibility. Hearing positive feedback from your clients, customers, and employees will help people understand what it is like to work with you and the level of service your brand have provided others.
It humanizes your brand. Testimonials can convey authenticity and help create a more approachable brand experience and a stronger connection with the desired audience than a written testimonial
It expands your marketing reach. Testimonial videos can be used across various marketing channels including websites, social media, email campaigns, and presentations. Testimonials can also improve your search engine rankings and increase visibility driving more organic traffic to your company website.
Completed internship testimonial video produced for Designscapes Colorado.
Let your current network be your brand’s biggest advocates. Let’s create testimonial videos that will captivate, convince, and convert prospects into leads.