Overwhelmed by Video Creation? Here are 5 Tips to Finding the Right Video Production Company to Help
Creating a video for your brand or business can feel like a monumental task. Between planning, scripting, shooting, and editing, the process requires a combination of creativity, technical skill, and time—lots of it. That’s where hiring a Colorado-based commercial video production company can help. When hiring a Colorado video production company, it’s essential that not only can they deliver high-quality work, but videos that align with your brand's goals. To find the video production company that will be the best fit for you, here are five tips to guide you through choosing the right one.
Tip #1: Define Your Goals and Budget
Before you begin interviewing video production companies, take time to outline your objectives. Writing out your goals will set the foundation and allow for all parties to be on the same page to build a successful video or video campaign. Examples of goals could be:
Create a Who We Are video that announces our brand transition and gives current and prospective customers brief insight into what we do.
Update our website banner video to showcase the services we offer and to display the types of properties we service.
Produce a social media campaign that introduces that our products are now in stores nationwide.
Additionally, outline your budget requirements during this stage. Some video production companies specialize in high-end productions, while others cater to smaller-scale projects. Investing in quality video production is worthwhile and it’s important to be upfront about your budget when talking to companies. Setting these parameters early helps ensure a smoother collaboration and avoids surprises later on.
Tip #2: Research Portfolios and Specializations
A video production company’s portfolio is their resume. Some companies specialize in certain industries while others specialize in certain content types whether that be social media video marketing, commercials, product demos, and more. When searching, look for creativity and attention to detail when reviewing their work and ask yourself these questions when reviewing their portfolio.
Do they excel at storytelling?
Are they proficient in the video type we need?
Is their quality consistent across different projects?
If a video production company’s portfolio resonates with you, send them an email to get started on your project.
Tip #3: Look at Their Client Testimonials and Reviews
Client and customer reviews can reveal a lot about what it’s like to work with them. Look for patterns if clients are consistently praising their professionalism, creativity, and ability to meet their goals. If there are negative reviews, pay attention to how the company responded. A professional team will address the feedback and take steps to resolve the problem. Strong, positive feedback from previous clients is a great indicator that the company can deliver the quality and experience you’re looking for.
Tip #4: Ask About Their Production Process
In your initial call with the video production company, inquire and understand their creative process from idea generation to final delivery. Ask questions like:
Do you offer storyboarding and scripting, or will we need to provide that?
What are the turnaround times for the different stages of the production process?
How do you handle revisions and feedback?
Whether you want the video producer to take full reign of the project or you would like to work with the company in every step of the process, this is also a good time to discuss how involved you want to be on the project. A good video production company will have a transparent process and will be willing to collaborate with you to meet your video goals.
Tip #5: Focus on Communication
Clear and open communication is important with any relationship and leads to the successful execution of a video project. During your initial meeting. Pay attention to how the video production company interacts with you. Do they listen carefully? Are they responsive? Do you feel comfortable working with them? Skill is not the only thing that matters. It’s about finding a partner who you can trust and will work with you to create a finished product you’ll be proud of.
Let’s Get Started on Your Video Creation
Have a video project in mind but not sure where to start? Cooper Productions is here to help and to collaborate with you every step of the way. Our team is passionate about creating videos that tell your story and connect with your audience. Contact us today.