Cooper Productions partnered with Good Roll Golf to create video and photo content to officially launch their golf apparel brand. Good Roll is redefining what golf can be and are building a community where no matter one’s skill-set, you can enjoy the game of golf and look good while doing it. The brand also wants to tell the story and relate to the average golfer that likes to get together with their buddies and play a round together every so often. With that comes a multitude of emotions that captured from the celebrations to the moment of anger and contemplation of ever playing golf again. The deliverables consisted of:

1. Creating an announcement video that announced the launch of the brand and talked about who they are.

2. Photographing their apparel in play on golfers.

3. Capturing a library of stock video content to use in future videos.