LIV Sotheby’s International Realty is a leading luxury and lifestyle real estate brand serving several communities across Colorado. The objective for this client was to produce a video that would differentiate the brand in the marketplace from other brokerages, spotlight its real estate agents, and connect with the audience on a deeper emotional level. This video would be the first new marketing initiative for the brand in 2024 and needed to make an impact with the agents, real estate clients, and the community.

After the final video was delivered, it was rolled out to the brokerage in-person at an all-company sales meeting and then on the brand’s social media platforms. While we weren’t in the room during the premier of the video, we’re told it was met with a roar of applause from the real estate agents, leadership team, and support staff. In addition to the full-length video, we trimmed down the content to produce bite-sized 15-second videos optimized for social media use.